Samyang Specialty

Accelerating Sugar Reduction in Snack Bars Through Data-Driven Solution — From Chewy to Crispy

Market Trend in Healthy Snacking

About 30% of US snackers choose snacks as a way to eat healthier, and 27% have increased their consumption of healthy snacks in the past year. Additionally, 66% wish there were more healthy snack options available, indicating a clear desire for better-for-you snacking alternatives. However, While nutrition is important, flavor remains the top priority—61% of US snackers consider appealing flavor when choosing snacks

▲Image 1. Mintel. Trending Flavors and Ingredients in Salty Snacks - US – 2023.

Why is sugar reduction in snack so challenging?

As the market for better-for-you snacks continues to grow, reducing sugar in products like snack bars remains a major formulation challenge. Unlike simple sweeteners, sugar plays multiple critical roles—including sweetness, binding, texture, and shelf life. Moreover, consumers in this segment expect both indulgence and nutrition. Delivering on both fronts—without compromising taste or mouthfeel—has made sugar reduction one of the most complex R&D goals in the snack category.

Here is the key solution!

Samyang’s 3S Sugar Reduction Solution can not only reduce sugar content but also retain the desired texture and enhance fiber content, offering both functional and nutritional value in one step.

Introducing 3S Sugar Reduction Solution

Meet Samyang’s AI‑powered 3S Sugar Reduction Solution, backed by Smart, Simple, and Successful:
3S Solution offers tailored sweetener blends —featuring Nexweet® Allulose, Fiberest® Resistant Dextrin, and the best of Samyang’s ingredients —enabling fast, efficient development across variety of applications.

✓ Smart: Built on years of lab testing, it shrinks prototype development from hundreds of trials to just a few sessions.

✓ Simple: Input target sugar‑reduction level, cost, and sensory properties to instantly get optimized blending solutions.

✓ Successful: Powered by data from 100+ in‑house trials, it delivers fast, customized, and taste‑guaranteed recipes.

Watch how Samyang’s 3S solution accelerates sugar-reduced snack bar development.

Application Example: 75% Sugar Reduction in Snack Bars

At IFT 2025, Samyang unveiled a 3S Solution–based snack bar prototype that achieved 75% sugar reduction, offering optimized sugar-reduced recipes tailored to different hardness levels. This solution enables the rapid development of healthier snack bars—without sugar—while maintaining the desired taste and texture. Initially covering snack bars, the 3S solution will expand to a wider range of categories such as muffins, keto ice cream, sauces, and gummies, etc. In a fast‑evolving healthy snacking market, this AI‑based solution delivers the speed, precision, and flexibility that formulators need.

▲Image 2. 3S Suagr Reduction Solution-based Sanck Bar with Nexweet® Allulose and Fiberest® Resistant dextrin HF

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Source: Kantar Profiles/Mintel, November 2018 and October 2021, November 2023