삼양사 Samyang Specialty

COVID-19 is driving growth in fresh fruits and vegetables, juices and nectars in China, India and Indonesia, according to a March consumer survey conducted by Innova Market Insights. Personal health, as well as the health of family and friends, are the top concerns across all three countries, reveals the market researcher. This has led to changes in consumer behavior, which could have a major industry impact.

Notably, health considerations are playing a larger part in purchasing decisions as many consumers seek to eat more nutritious foods. In a bid to maintain a well-functioning immune system, people are also turning toward a range of products with purported beneficial properties. This includes turmeric in India, chrysanthemum and cordyceps flower in China, and royal jelly, ginger and mint in Indonesia.

Earlier this month, it was also revealed that French and Italian consumers are also prioritizing health, while pursuing a healthy lifestyle was underscored yesterday as one of the key trends in the South Korean market by the Samyang Corporation.


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